Drive awareness to Febreze's new Origins Collection—a collection of three new scents inspired by the elements and created for their underserved male category. Create a newsfeed and stories asset that shows the elevated and luxurious side of Febreze.
Design & Art Direction
Advertising, Social Media, Video, Branding
With scent names: Wood, Ocean, & Forest, it's easy to become cliché and gravitate towards literal representations of earth elements, nature, and outdoor activities. Instead, we were inspired by advertising in the cologne category. By customizing our background plates, creating a darker world than Febreze has ever seen before, and using tasteful accents of gold found on the bottle, we created Febreze's most luxurious campaign without losing sight of the brand's identity on Instagram, Facebook, Pinterest, & Amazon.