BRILLO

The Brillo Clean Out Loud Campaign was built on an insight of Brillo's target audience—some people actually enjoy cleaning. The strategy behind this campaign was to show our target, called "Kate," that Brillo makes cleaning just as satisfying as having the right headphones on a run. Through disruptive TV, social media, and print ads out job was to build awareness of Brillo as the go-to cleaning brand for the most hard-core cleaners.

ROLE

TV Intern, Social Designer, Art Direction

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