Create a total of 10 pins for 5 different Febreze products. Although each product has its own brief and mandatories, all 10 pins must find the intersection of delivering product benefit and action oriented utility for the Pinner.
Design & Art Direction
Advertising, Photography, Production, Social Media
FEBREZE CLOTHING ODOR ELIMINATOR
Show Pinners that this product eliminates odors on lightly worn clothing to allow them to wear their favorite fashion pieces over and over again.
Tough odors are intensified when they are in a small space because there is nowhere for them to go. Create one pin centered around the bathroom and another that shows the other small spaces in the home.
Fabric Refresher eliminates odors hiding in soft surfaces that can't be easily washed (couches, rugs, drapes, ottomans, etc). Create three pins: one that shows the Pinner the trapped odors hiding in their fabrics and two that establish Fabric Refresher as a habit in the Pinner's cleaning routine.
Emphasize bathroom habit formation by reminding Pinners to do the courteous thing and spray Febreze Air after EVERY toilet flush (even number one).
CAR VENT CLIP
Create a pin that prepares Pinners for their summer road trips. The hot air of summer intensifies the odors baking inside your car. Febreze Car Vent clip keeps your car smelling fresh for 30 days.
Create a pin with all Febreze products that focuses on the adulting trend.
Illustrator: Mark Van Patten