FEBREZE

CLIENT

BRIEF

FEBREZE

Create a total of 10 pins for 5 different Febreze products. Although each product has its own brief and mandatories, all 10 pins must find the intersection of delivering product benefit and action oriented utility for the Pinner.

ROLE

Design & Art Direction

FEBREZE CLOTHING ODOR ELIMINATOR

Show Pinners that this product eliminates odors on lightly worn clothing to allow them to wear their favorite fashion pieces over and over again.

FEBREZE

SMALL SPACES

Tough odors are intensified when they are in a small space because there is nowhere for them to go. Create one pin centered around the bathroom and another that shows the other small spaces in the home.

FEBREZE

FABRIC REFRESHER

Fabric Refresher eliminates odors hiding in soft surfaces that can't be easily washed (couches, rugs, drapes, ottomans, etc). Create three pins: one that shows the Pinner the trapped odors hiding in their fabrics and two that establish Fabric Refresher as a habit in the Pinner's cleaning routine.

FEBREZE

AIR REFRESHER

Emphasize bathroom habit formation by reminding Pinners to do the courteous thing and spray Febreze Air after EVERY toilet flush (even number one).

FEBREZE

CAR VENT CLIP

Create a pin that prepares Pinners for their summer road trips. The hot air of summer intensifies the odors baking inside your car. Febreze Car Vent clip keeps your car smelling fresh for 30 days.